Following on from our webinar Roadmap Your Way To Success In 2017, Receptive CEO, Hannah Chaplin and Head of Customer Success, Aly Mahan, take a more in-depth look at one of the 3 main inputs into a successful product roadmap - demand from the customer base.
Whether it's feature requests, ideas, insights or general feedback, customers are an amazing source of data for your roadmap yet capturing & using this data effectively is a real challenge in SaaS.
If you can collect, measure & understand customer demand, it opens a goldmine of opportunities to be a hero to your customers while also ensuring you are building a product that drives the growth of the business.
In this free webinar you will learn:
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Why understanding customer demand is vital for the growth of every SaaS business
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Why communicating back to your customers transforms how they feel about your product
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How your customer success and support teams can capture & use customer feedback effectively (especially at scale)
Who should watch this webinar?
This webinar is especially beneficial if you fit any one of the criteria below:
- Anyone who works on product or in a customer-facing role in a software company (on-premise or SaaS)
- Software businesses of all sizes but especially mid to Enterprise organizations
- New and experienced product managers, customer success folk and support teams
About this Webinar Series
A 3 part mini series exploring what fuels SaaS product roadmaps. Each of the 3 inputs - demand from customers, internal teams and the market - are explored in more depth in a short 30 minute presentation and Q&A session.
