Our Roadmap Fuel webinar series explores the three main inputs of SaaS product roadmaps.
These are:
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Customer Demand
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Internal Team Demand
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Market Demand
You will learn why each of these inputs is important and how you can start harnessing these demands and applying them to your own roadmap.
Who Should Watch?
This series is perfect for product managers at any stage in their career, those involved with customer success and support, and any decision makers at SaaS organizations.
Episode Guide
Episode One: Customer Feedback
Whether it’s feature requests, ideas, insights or general feedback, customers are an amazing source of data for your roadmap yet capturing & using this data effectively is a real challenge in SaaS.
If you can collect, measure & understand customer demand, it opens a goldmine of opportunities to be a hero to your customers while also ensuring you are building a product that drives the growth of the business.
In this webinar you will learn:
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Why understanding customer demand is vital for the growth of every SaaS business.
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Why communicating back to your customers transforms how they feel about your product.
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How your customer success and support teams can capture & use customer feedback effectively (especially at scale).
Episode Two: Internal Teams
Whether it’s feature requests, ideas, insights or general feedback, your internal teams are an amazing source of data for your roadmap. However, capturing & using this data effectively then balancing it with demand from your customers and prospects is a real challenge in SaaS; especially at scale.
In this webinar you will learn:
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Why internal teams all have different demands on your product & how to turn the data into a competitive advantage.
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How to act strategically by balancing demand from internal teams with feature requests, ideas and feedback from your customer base.
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Tips & tools for product teams to allow them to communicate progress across the organization, reduce politics and bring real data to difficult product decisions.
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How to ensure your voice is heard when product decisions are being made;
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How to help your product team by reporting feature requests, ideas and feedback.
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And finally, why not all of your requests will be acted upon and how that’s actually great for your organization.
Episode Three: Market & Prospects
Whether it’s feature requests, ideas, insights or general feedback, prospects and general market demand are a vital data source when it comes to creating a strategic, data-driven roadmap that works for the whole organization.
However, capturing & using this data effectively and balancing it with demand from your customers and internal teams is a real challenge in SaaS; especially at scale.
In this webinar you will learn:
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Why your sales team can be your ears on the ground when it comes to understanding demand from prospects.
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How insights from sales team data can help you identify new markets and opportunities for growth.
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How a simple process between your product and sales teams will ensure the voice of the sales team is heard, that they never miss a new release and how access to a roadmap can support them in selling your product vision.
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How to act strategically by balancing demand from prospects with feature requests, ideas and feedback from your internal teams and customer base.
About the Hosts
Hannah Chaplin is the CEO of Receptive and an expert in Product Demand Intelligence.
Aly Mahan is our Head of CS and has helped countless SaaS companies to harness feedback using Receptive.
