Why gathering Customer feature requests alone is only part of the jigsaw
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Your SaaS product isn’t just driven by your Customers
Sourcing and understanding priorities and where your feature requests are coming from in your customer base is essential for many SaaS products. However, this is only one tiny slice of the whole picture.
In a SaaS company your teams have their own priorities too. Sales, Customer Service, Product Team, Leadership etc…all have insights to bring. Without understanding the needs of your internal teams, you aren’t giving your business the best chance of developing features in a way which fits with the overall strategy of the business. You don’t want Customers to collectively become the HiPPO in the room.
Priorities for your teams are constantly shifting so Receptive allows you to capture this data and get everyone working towards the same goals.
How Receptive gives you product intelligence from your whole team
A way to gather feature requests from internal teams
Team members suggest and prioritise feature requests. They can change priorities giving you a dynamic view of what matters the most.
Understand how feature requests are segmented
Compare internal priorities with what your Customers want and to drill down and see not only which features your teams need, but which are going to add the most value to your product.
Transparent product communication
Communicate product roadmap across the entire business. Allow teams to see which features are in development or planned for the future.
Empower your sales team
Give your sales team visibility of planned development and the latest releases so they are always armed with the knowledge they need to close that next deal.
Perfect for account-managed business models
Have decision-based revenue potential for every product; Account Managers can record key account priorities to understand and facilitate revenue growth.
