We’ve just released a bunch of new reports on Receptive that help SaaS product teams to segment & understand feature requests from different shaped customers. Now you can answer questions like:
What are the most valuable missing features right now?
Receptive’s SmartList, is our clever algorithm for ranking features according to customer size, customer’s own priorities and overall popularity.
We filter out feedback from churners and free triallers, so that you can double-down on your paying customers.
The SmartList is your go-to report for a quick snapshot of what your customers are screaming for.
What do free triallers think they need?
I’m not saying that you should rush out features because free triallers want them. If the customer is not the right shape for your product, or doesn’t have authority to buy, you could waste a lot of time. Listen to your triallers, but don’t react (yet).
As soon as triallers convert to paid, Receptive lets their feedback start to influence which feature requests are most valuable. From the customer point of view, you listened to their feedback, of course. But from your point of view you waited until it counted.
Feedback from free triallers can give other useful signals. Maybe a small messaging change in your marketing can eliminate the need to build some feature: you won’t need a login for your designer, we automatically create beautiful reports that your clients will love.
What did churned customers think was a missing feature?
Another product management minefield. This report could be a churn-killer if you find that one thing that all your churners needed: Slack integration would mean we can jump back into your app and respond within minutes which is critical so that we hit our targets.
If a customer churns because you lacked some killer feature that they couldn’t live without, and a few months later you release that feature, Receptive will automatically let them know, and you get another chance of converting that churner into a happy, paying customer.
What do high / middle / low-value customers want?
hint - it won’t be the same things
Enterprise customers might want fine-grained permissions so that only certain managers can see the departmental spend on coffee. Individual users might want to login with their Google account.
If it starts to look like one of your payment plans is dominating the other, like, wow we get to ROI in 3 months from the middle plan vs 9 months on the enterprise plan, and you decide to re-position your marketing to target one segment of the market , then you will need to know what features to concentrate on. You can do that now ;-)
